Digital & Performance Marketing Manager – B2B Healthcare (SEO & Growth)

Gurugram, Haryana, India

Full Time

Experienced

About the Role:

We are looking for an experienced Digital & Performance Marketing Manager with a strong background in SEO, content strategy, and performance-driven digital marketing for the US Healthcare B2B market. This individual contributor role requires expertise in managing large content-heavy websites, optimizing for organic growth, and executing data-driven marketing strategies.

If you have a proven track record in SEO, content marketing, and analytics—with experience in KPO, BPO, ITO, or US marketing—we want to hear from you!

Key Responsibilities:

🔹 SEO & Website Optimization

Conduct in-depth SEO audits, technical optimization, and competitor analysis
Develop & execute strategies to improve keyword rankings, organic traffic, and conversions
Optimize on-page, technical, and off-page SEO for maximum visibility

🔹 Content Strategy & Performance Marketing

Conduct keyword & competitor research to shape a data-driven content strategy
Align SEO efforts with lead generation & organic traffic growth
Manage on-page & off-page SEO (link building, outreach, and authority building)

🔹 Analytics & Performance Reporting

Track & report key metrics: organic traffic, keyword rankings, conversion rates
Utilize Google Analytics, Search Console, SEMrush, for insights & optimization
Provide data-driven recommendations for continuous improvement

🔹 Collaboration & Stakeholder Management

Work closely with content, design, and development teams to align digital strategies
Effectively communicate performance insights to leadership

🔹 Industry & Market Knowledge

Stay updated on B2B marketing trends in the US market space
Understand keyword research & content strategy

Must-Have Experience & Skills:

✅ 5 to 8 years in SEO & performance marketing (B2B US market)
✅ Prior experience in KPO, BPO, ITO, or Healthcare marketing (RCM, provider services, etc.)
✅ Proven ability to manage large content websites and drive organic growth
✅ Expert in SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console)
✅ Strong analytical skills (Google Analytics, Tag Manager, HubSpot Marketing)
✅ Experience with WordPress CMS

🛠 Soft Skills:
✔ Highly organized & detail-oriented (handling complex websites)
✔ Ability to work independently and drive strategic initiatives
✔ Excellent communication & project management skills

Work Environment & Location:

📍 Hybrid role – Work from our Gurugram office (3 days a week)
⏰ US Central Time overlap required (partial/full as per business needs)

Why Join Us?

🚀 Work on high-impact SEO & performance marketing projects
🏥 Be part of a growing US Healthcare B2B organization
📈 Ownership-driven role with a direct impact on business growth
🌎 Work in a fast-paced, global digital marketing environment

📩 Apply Now! If you're ready to take your SEO & performance marketing expertise to the next level in the US healthcare B2B sector, we'd love to hear from you!

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Do you have 5 -8 years of experience in digital marketing with a strong focus on SEO, content strategy, and organic growth for the US market?* YesNo

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