Product Marketing - Assistant Manager
  Marketing  ·  Healthcare SaaS  ·  Gurugram, India

• Own go-to-market strategy for new product launches and major feature releases — from positioning brief to post-launch measurement.
• Define release milestones and messaging in close coordination with Product Management; hold cross-functional stakeholders accountable to launch timelines.
• Translate product capabilities into compelling, outcome-focused narratives for mid-market US healthcare providers.

• Lead ongoing market research covering US healthcare provider trends, payer dynamics, regulatory shifts (HIPAA, MACRA, CMS updates), and competitor positioning.
• Build and maintain a live competitive intelligence repository — win/loss analysis, pricing signals, feature benchmarking — and brief the Sales team regularly.
• Synthesise customer feedback, NPS data, and sales call insights into actionable product and messaging recommendations for leadership.

• Serve as the primary author and quality gatekeeper for all product messaging: value propositions, one-pagers, website copy, and campaign narratives.
• Develop a consistent messaging architecture across the product portfolio — ensuring alignment across Sales, Customer Success, and Marketing channels.
• Oversee the creation of high-impact content assets: whitepapers, case studies, webinar scripts, battle cards, and ROI calculators.

• Architect and maintain the Sales enablement library — pitch decks, objection-handling guides, competitive battle cards, and persona-specific FAQs.
• Run enablement sessions for Sales and Account Management teams; track adoption and measure impact on conversion rates and deal velocity.
• Partner with senior AEs on strategic deal support — bespoke decks, proposal reviews, and stakeholder mapping for complex accounts.

• Collaborate with the Demand Generation team to design and review integrated campaigns — email, paid digital, events, and ABM — aligned to ICP segments.
• Own campaign messaging and creative briefs; review outputs before launch to ensure positioning consistency.
• Analyse campaign performance data and recommend optimisations; report pipeline contribution to leadership on a monthly cadence.

• Guide and review the work of junior/associate-level product marketers, providing structured feedback and raising the quality bar on all deliverables.
• Define team workflows, briefing templates, and review checkpoints to improve speed-to-market on campaigns and content.
• Act as an internal SME resource — available to Sales, Product, and CS teams for product marketing guidance on an ongoing basis.

• Serve as the primary connector between Product, Sales, and Marketing — proactively surfacing misalignments and resolving them before they affect output.
• Present marketing strategy, competitive intelligence updates, and campaign reviews to senior leadership on a regular basis.
• Represent the Marketing function in product planning sessions, contributing market and customer insight to roadmap prioritisation discussions.

• Define, track, and report on product marketing KPIs — product adoption, pipeline influenced, content engagement, and sales enablement utilization.
• Build a monthly marketing performance dashboard for senior leadership, with forward-looking recommendations alongside results.
• Demonstrate awareness of marketing spend allocation; flag ROI risks and opportunities to the Marketing Manager proactively.

• 5–8 years of B2B SaaS or healthcare technology marketing experience, with at least 3 years in a dedicated product marketing role.
• Demonstrated ownership of go-to-market strategy — not just execution support — across at least two product launches or major feature cycles.
• Prior experience working with or marketing to mid-market US healthcare providers (physician groups, specialty practices, ambulatory surgery centres, or health systems).
• Experience providing informal or formal direction to junior colleagues, whether through mentorship, content review, or workflow ownership.

• A high-visibility role at the intersection of product, sales, and marketing — with direct exposure to senior leadership and a clear path to Product Marketing Manager.
• Opportunity to shape the positioning and go-to-market motion for a rapidly growing Healthcare SaaS product targeting the US mid-market.
• Collaborative work environment that values ownership, intellectual curiosity, and continuous improvement.
• Competitive compensation and benefits package including health insurance, paid time off, and performance-based incentives.
• Structured professional development with access to learning resources, external certifications, and leadership mentoring.