NEOLYTIX
PPC Specialist – US Healthcare

FUNCTION
Digital Marketing / PPC

EXPERIENCE
4–5 Years

LOCATION
Gurugram (Onsite)

MARKET
US Healthcare

Role Overview

The PPC Specialist will be responsible for developing, executing, and optimizing paid advertising campaigns across Google, Meta, LinkedIn, and other platforms to drive measurable results. The ideal candidate is data-driven, results-oriented, and experienced in managing campaigns that target US audiences.

Key Responsibilities

Forecast leads within a given ad budget to set clear expectations.
Set up trackers and measurement metrics to monitor ad performance.
Develop and manage PPC strategies aligned with client goals and US market trends.
Execute and optimize campaigns across Google Ads, LinkedIn, and Meta platforms (Facebook and Instagram).
Conduct regular performance analysis, keyword research, and audience-targeting refinement.
Prepare detailed campaign performance reports with insights and optimization recommendations.
Collaborate with account managers and design teams to create high-performing ad creatives and landing pages.
Track and manage budgets effectively, ensuring ROI and conversion objectives are met.
Stay updated with US digital marketing trends, platform updates, and compliance standards.

What You Bring

Must-Have

3+ years of experience managing PPC campaigns for the US market (healthcare).
Proven track record of optimizing ad spend and achieving measurable ROI.
Proficiency with Google Ads, Google Analytics, Bing Ads, Meta Ads Manager, and other major platforms.
Strong analytical skills with experience in performance reporting and data visualization (Google Sheets, Looker Studio / Data Studio, or similar tools).
Excellent communication and client-facing skills.

Preferred

Google Ads certification.

Why Join Neolytix

US Healthcare Focus Run paid campaigns for a specialised, high-value US healthcare audience.	Full-Funnel Ownership Own strategy, execution, and optimization end to end across Google, Meta, and LinkedIn.
Data-Driven Culture Decisions grounded in tracking, reporting, and measurable ROI — not guesswork.	Direct Client Impact Work closely with account and design teams on results clients can see.

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PPC Specialist (Google Ads & Meta) – US Healthcare

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