PR and Communication Manager – Remote (India)

Part time Neolytix Email Job
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Job Detail

  • Career Level Mid Level (3-8 years)
  • Qualifications Degree Bachelor
  • Job Category Fully Virtual
  • Functions Marketing & Sales
  • Specialty Multi-Specialty

Job Description

PR & Communications Manager

Job Description

Link Building

  • Strategize and build outreach for getting backlinks that support the positioning of the company & key stakeholders
  • Research content topics using skyscraper technique and build an outreach to the Target Audience
  • Be experienced in building traffic using established backlink strategies like Broken Link building, resource page link building etc

Press & Communications

  • Reach out to local media, Industry Groups and associations and build relationships to get in featured articles (non sponsored) with the objective of promoting the company & services
  • Copywrite content and press releases
  • Develop long form press articles working with inhouse content writers
  • Work with the Digital Marketing and Operations teams, partner with customers and prospects to jointly tell outcomes-driven stories.

Influencer Marketing

  • Develop strategy focused on business growth through influencer outreach programs
    • Microinfluencer marketing – Identify, reach out and build programs for revenue share and backlinks
    • Business Development through promotional programs working with Influencers on Social Media & YouTube

 

Skills & Experience

  • Be familiar with most link building and outreach methods such as Infographic submissions, skyscraper link building, broken links, researching competitors, guest post submissions, free web directories, company directory submissions, testimonials, trading articles, guest blogging, guides/resources, dead content recreation, paid reviews, scholarships, forum posting, and blog commenting.
  • A track record of influencing and engaging successfully with external stakeholders (thought leaders, key opinion leaders, influencers, press)
  • Excellent business writing skills
  • Copywriter and content writing skills
  • Use tools to identify trending topics and create outreach programs
  • Experienced in media outreach and building relationships
  • Reach out to key influencers on Social Media Platforms for B2B marketing
  • Experience in US Healthcare highly desirable, B2B experience in a similar role a must.
  • Ability to prioritize multiple projects
  • Integrity: accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others

Required skills

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